In 1908, Joe Barlow and John Seelig were industrious hardware store owners in Ripon, WI, USA, when they bought several hand-powered washing machines from a company in Kansas City, MO. They experimented with the washers and found ways to improve their performance through high-speed gearing. After purchasing the manufacturing rights from the company in Kansas City, they renamed it as Barlow & Seelig Manufacturing, and produced a limited amount of washers named “White Cloud”.
Barlow and Seelig wasted no time establishing themselves as smart inventors. In 1911, they built their first washing machine powered by an electric motor. 4 years later, they introduced another innovation with the first winging wringer to operate in any direction. And in 1922, they launched the very first washer built with nickel copper tubs.
In 1928, the brand name became Speed Queen®. A legend was born.